iPads and Macs Get New Screens as Apple Pushes Creativity
NEW YORK (AP) — Say goodbye to the home button and fingerprint sensor on the iPad as Apple makes more room for the screen.
Just like the iPhones WR and XS, the new iPad Pro will have facial-recognition to unlock and authorize in app purchases.
The MacBook Air laptop will have a screen update with a high-resolution screen.
Better screens come with price increases for both iPads and Macs.
Tuesday’s announcements took place at an opera house in New York, where the company emphasized its products’ ability to create music, video and sketches. Neither the Mac nor the iPad generates as much revenue for Apple as iPhones.
Tablet sales have been declining overall, though Apple saw a 3 percent increase in iPad sales last year to nearly 44 million, commanding a 27 percent market share, according to research firm IDC. Apple has been promoting its high-end iPad Pro as ideal for artists, photographers and other creators.
D.A. Davidson Co. analyst Tom Forte said Apple did “a nice job of rolling out next-generation devices with features customers want to sustain momentum” in iPad sales growth.
The smaller of the two new Pros will have a wider display than before when held horizontally. Its screen is 11 inches rather than 10.5 inches, measured diagonally. It starts at about $800, or $150 more than the 10.5-inch version.
For the larger, 12.9-inch model, Apple is fitting the same-size display into a smaller device — about the size of a standard sheet of paper. That starts at about $1,000, a price hike of $200.
The new iPads will have an LCD screen similar to the iPhone XR rather than the more vibrant one found in the top-of-the-line iPhone XS models. The displays on the new iPads don’t run to the edges as much as they do on iPhones.
An updated pencil, still at $99, will attach magnetically to the iPad for storage and charging.
Apple is bringing a high-resolution display to its low-end MacBook Air, something until now limited to pricier models such as the MacBook Pro products. But the starting price goes up $200 to about $1,200.
The Air also joins higher-end Pros in sporting a fingerprint sensor, something the iPad just lost.
Apple also announced an updated desktop computer, the Mac Mini, starting at about $800.
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